Unveiling of New Packaging for Healthy Way Bread

14 June 2007

VICTORIA, BC – Suburbia Advertising is pleased to announce that is has helped Canada Bread unveil a new packaging look for Healthy Way, its line of newly formulated, naturally sprouted organic whole grain bread.

Suburbia was selected to work with Canada Bread based on its retail branding expertise and understanding of the natural living consumer. The new packaging will be promoted with magazine advertising, trade show materials, direct marketing, public relations and a new website, all developed by Suburbia.

Canada Bread is 88% owned by Maple Foods, a leading manufacturer and distributor of flour- based products. “We are very honoured to work with such a strong category leader,” says Mary-Lynn Bellamy-Willms. “The new packaging will definitely help Healthy Way defend and grow its position in this important category.”

Based in Vancouver and Victoria, Suburbia Advertising is a leading retail branding agency and one of BC’s top 10 ad agencies.

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Contact:
Mary-Lynn Bellamy-Willms,
CEO Suburbia Advertising
marylynn@suburbiaadvertising.com
www.suburbiaadvertising.com
(250) 744-1231 x 228

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