Suburbia Advertising Redesigns Leading Insurance Website
31 March 2008
VICTORIA, BC – Suburbia Advertising is pleased to announce that it has helped Megson FitzPatrick Insurance redesign its website with new content, improved functionality and user experience. The website is part of MFI’s commitment to continuous improvement and meeting the needs of its customers.
Features of the redesigned site include the ability to request quotes on Home, ROMs, Motorcycle and Scooter insurance as well as e-commerce functionality enabling customers to pay their invoices online. It also includes user-oriented navigation that allows customers to quickly and easily accomplish any task.
Jay Tuson, Sales & Marketing Manager at Megson FitzPatrick Insurance, believes that Suburbia Advertising’s interactive marketing expertise helped him achieve his two main objectives for the website: revitalize the Megson FitzPatrick Insurance brand, and decrease operating costs by enabling customers to self-serve 24/7 with online quotes and invoice payment tools.
According to Tuson, “Suburbia Advertising delivered an exceptional website that surpassed our expectations. They worked with multiple internal stakeholders to produce an outstanding product on-time and on-budget.”
Chris Burdge, Director of Interactive Marketing at Suburbia, agrees that the agency’s working relationship with Megson FitzPatrick Insurance contributed to the success of the project. “Our understanding of Megson FitzPatrick’s business and more importantly its customer, contributed to the development of an exceptional website and online experience for its users,” says Burdge.
Suburbia Advertising is a leading retail branding agency in Canada and one of BC’s top 10 ad agencies.
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Contact:
Mary-Lynn Bellamy-Willms, CEO, Suburbia Advertising
marylynn@suburbiaadvertising.com
www.suburbiaadvertising.com
(250) 744-1231 x 228

